cutbacks

Less Is Not Always More

In reading the blog of my most favorite marketing guru (Seth Godin) this morning, I realized how much truth is in the bit below. When the "bottom line" is the only consideration, do we actually end up losing "more?"

"When we add up lots of little compromises, we get to celebrate the big win. But overlooked are the unknown costs over time, the erosion in brand, the loss in quality, the subtraction from something that took years to add up.

In a competitive environment, the key question is: What would happen if we did a little better?

Organizations that add just a little bit every day always defeat those that are in the subtraction business."